For Hack The Future ’25, I collaborated with Luca Kerremans on a campaign concept for the Aquarium of ZOO Antwerp. Within a single day, we developed two original characters, Aster and Tero, along with a complete campaign concept and a final pitch presented to a jury. The characters were designed to spark curiosity and increase visitor traffic to the aquarium through an integrated online and offline campaign. This project demonstrates our ability to work under time pressure while combining storytelling, creativity, and strategic thinking into a clear and convincing concept.
brainstorming and creation
pitching time
tero & aster
visibility on site
concept development - ai design - campaign thinking - pitching
